Plain-English lessons for the people running the business — not the developers. Five tracks, 23 lessons, no calculus.
Each track is internally complete — start with Bitcoin if that's what's next, AI if that's where you're stuck. Lessons are 8–14 minutes, written like a smart colleague explained it over coffee.
Plain-English Bitcoin and Lightning for the operator.
5 lessonsThe practical mechanics of accepting Bitcoin.
5 lessonsFor the operator who's already running Bitcoin and wants to do more with it.
4 lessonsPlain-English AI for the operator.
4 lessonsThe practical mechanics of running AI inside your business.
5 lessonsPlain-English Bitcoin and Lightning for the operator. Skip if you're already taking Bitcoin payments.
The 8-minute version that skips the politics and the prophecy. What it is, what it's for, what your customers actually do with it.
Bitcoin's slow. Lightning's fast. Here's the difference, why your business cares, and what's running under your checkout.
A walkthrough of the actual customer experience — QR code, wallet tap, paid. No mystery, no friction.
Strike, Cash App, Phoenix, Wallet of Satoshi. The four wallets your customers actually use, and how to handle the ones who don't have any.
Do you hold the Bitcoin or auto-convert to dollars? The answer is "whichever you want" — and you can change it any time. Here's how to decide.
The practical mechanics of accepting Bitcoin. Setup, staff, refunds, reporting.
Shopify, WooCommerce, Stripe-style integration, custom carts. The plugin path, the API path, and what to expect on day one.
The literal script. Front-desk language for "we take Bitcoin," how to handle the curious customer, how to handle the skeptical one.
No chargebacks doesn't mean no refunds. Here's how returns actually work, and the four "what about…" questions that don't apply anymore.
Volume, conversion, settlement timing, hold-or-sell rate. The four metrics worth checking weekly and the ones you can ignore.
Bitcoin is property. Lightning settlements are still reportable. Here's the cleanest version of the tax story you can hand your CPA.
For the operator who's already running Bitcoin and wants to do more with it.
Why "earn 2% back in Bitcoin" outperforms points programs on retention, perceived value, and brand differentiation. The math, the setup, the cohort data.
Manila, Lagos, Buenos Aires — same payout, no wires, no FX fees, no 5-day delays. How to set it up and what your contractors need on the other end.
Most merchants auto-convert everything to USD. Some hold a slice. Here's how to think about it, and the tax + accounting consequences either way.
And when it doesn't. The five scenarios where paying employees or contractors in Bitcoin actually moves the needle.
Plain-English AI for the operator. What's real, what's hype, and where to start.
A clear-eyed look at where AI is production-ready in 2026 and where it's still demo-grade. Real, useful, today vs. interesting-but-not-yet.
A quick tour of the eight AI solutions we ship — and the operator's question for each one: "is this what's slow, broken, or eating my week?"
The word is everywhere. Here's what it means, what it doesn't, and how to tell a real agent from a glorified chatbot.
Three paths. Honest comparison of cost, time-to-value, and operational burden. The path nobody talks about (outsourced operations) is usually the right one for SMBs.
The practical mechanics of running AI inside your business.
Prompts aren't magic spells. They're job descriptions. Here's the structure that gets useful output every time.
The hardest design decision in any AI workflow — and the rule of thumb that gets it right 90% of the time.
The eight questions that surface real capability vs. polished slideware. Print it. Bring it to your next vendor call.
The change-management script. Why employees panic, what to say, and how the framing of "AI as teammate" wins over "AI as replacement."
Some workflows are not improved by AI. Here's how to tell — and why a "do not build" list is more valuable than a build list.
Every lesson in numbered order, regardless of track.
The 8-minute version that skips the politics and the prophecy. What it is, what it's for, what your customers actually do with it.
Bitcoin's slow. Lightning's fast. Here's the difference, why your business cares, and what's running under your checkout.
A walkthrough of the actual customer experience — QR code, wallet tap, paid. No mystery, no friction.
Strike, Cash App, Phoenix, Wallet of Satoshi. The four wallets your customers actually use, and how to handle the ones who don't have any.
Do you hold the Bitcoin or auto-convert to dollars? The answer is "whichever you want" — and you can change it any time. Here's how to decide.
Shopify, WooCommerce, Stripe-style integration, custom carts. The plugin path, the API path, and what to expect on day one.
The literal script. Front-desk language for "we take Bitcoin," how to handle the curious customer, how to handle the skeptical one.
No chargebacks doesn't mean no refunds. Here's how returns actually work, and the four "what about…" questions that don't apply anymore.
Volume, conversion, settlement timing, hold-or-sell rate. The four metrics worth checking weekly and the ones you can ignore.
Bitcoin is property. Lightning settlements are still reportable. Here's the cleanest version of the tax story you can hand your CPA.
Why "earn 2% back in Bitcoin" outperforms points programs on retention, perceived value, and brand differentiation. The math, the setup, the cohort data.
Manila, Lagos, Buenos Aires — same payout, no wires, no FX fees, no 5-day delays. How to set it up and what your contractors need on the other end.
Most merchants auto-convert everything to USD. Some hold a slice. Here's how to think about it, and the tax + accounting consequences either way.
And when it doesn't. The five scenarios where paying employees or contractors in Bitcoin actually moves the needle.
A clear-eyed look at where AI is production-ready in 2026 and where it's still demo-grade. Real, useful, today vs. interesting-but-not-yet.
A quick tour of the eight AI solutions we ship — and the operator's question for each one: "is this what's slow, broken, or eating my week?"
The word is everywhere. Here's what it means, what it doesn't, and how to tell a real agent from a glorified chatbot.
Three paths. Honest comparison of cost, time-to-value, and operational burden. The path nobody talks about (outsourced operations) is usually the right one for SMBs.
Prompts aren't magic spells. They're job descriptions. Here's the structure that gets useful output every time.
The hardest design decision in any AI workflow — and the rule of thumb that gets it right 90% of the time.
The eight questions that surface real capability vs. polished slideware. Print it. Bring it to your next vendor call.
The change-management script. Why employees panic, what to say, and how the framing of "AI as teammate" wins over "AI as replacement."
Some workflows are not improved by AI. Here's how to tell — and why a "do not build" list is more valuable than a build list.
Academy is free. The deployments are the engagement. Pick a track to start — or talk to us about both pillars in one engagement.